Eighteen 51 Coffee & Roastery

Eighteen 51 Coffee and Roastery

CATEGORY → IDENTITY

Eighteen51 Coffee & Roastery is a Florida-based coffeehouse and retailer that specializes in direct-trade coffee and artisan teas.

Eighteen 51 Coffee & Roastery is a Florida-based coffeehouse that specializes in house roasted, direct-trade coffee beans and speciality teas.

For this branding project, the goal was to match Eighteen51's attention to detail in their coffee and develop a set of brand elements as unique and hand-crafted as the products themselves.

For this branding project, the goal was to match 1851's attention to detail in their coffee with the same attention to detail in their design materials and to elevate the organization's identity to be competitive on both local and regional scales.

Wordmark design

The word Eighteen in Eighteen51's wordmark was custom drawn letter by letter, which allowed for increased precision in the details of the design and, as a result, a more ownable and distinctive mark.

Wordmark design

The word Eighteen in Eighteen51's wordmark was custom drawn letter by letter, which allowed for increased precision in the details of the design and, as a result, a more ownable and distinctive mark.

Wordmark design

The word Eighteen in Eighteen51's wordmark was custom drawn letter by letter, which allowed for increased precision in the details of the design and, as a result, a more ownable and distinctive mark.

Wordmark design

The word Eighteen in Eighteen51's wordmark was custom drawn letter by letter, which allowed for increased precision in the details of the design and, as a result, a more ownable and distinctive mark.

Wordmark design

The word Eighteen in Eighteen51's wordmark was custom drawn letter by letter, which allowed for increased precision in the details of the design and, as a result, a more ownable and distinctive mark.

Letterform Construction

Careful attention was given to the design of each letter to ensure a balanced, legible, and memorable logotype. Eighteen51's mark was drawn in a wedge-serif style, with sharp angles and contrasting thicks and thins to evoke a character that is unapologetically modern while remaining graceful and refined.

Letterform Construction

Careful attention was given to the design of each letter to ensure a balanced, legible, and memorable logotype. Eighteen51's mark was drawn in a wedge-serif style, with sharp angles and contrasting thicks and thins to evoke a character that is unapologetically modern while remaining graceful and refined.

Letterform Construction

Careful attention was given to the design of each letter to ensure a balanced, legible, and memorable logotype. Eighteen51's mark was drawn in a wedge-serif style, with sharp angles and contrasting thicks and thins to evoke a character that is unapologetically modern while remaining graceful and refined.

Letterform Construction

Careful attention was given to the design of each letter to ensure a balanced, legible, and memorable logotype. Eighteen51's mark was drawn in a wedge-serif style, with sharp angles and contrasting thicks and thins to evoke a character that is unapologetically modern while remaining graceful and refined.

Illustration Approach

A set of custom illustrations of coffee plants was created to be used in conjunction with the Eighteen51 wordmark. A contemporary color palette was then developed to counterbalance the traditional scratchboard style drawings and fuse old and new together.

Illustration Approach

A set of custom illustrations of coffee plants was created to be used in conjunction with the Eighteen51 wordmark. A contemporary color palette was developed to counterbalance the traditional scratchboard style drawings and fuse old and new together.

Illustration Approach

A set of custom illustrations of coffee plants was created to be used in conjunction with the Eighteen51 wordmark. A contemporary color palette was developed to counterbalance the traditional scratchboard style drawings and fuse old and new together.

Illustration Approach

A set of custom illustrations of coffee plants was created to be used in conjunction with the Eighteen51 wordmark. A contemporary color palette was developed to counterbalance the traditional scratchboard style drawings and fuse old and new together.

Product Package Design

Eighteen51's package designs feature the logotype on a vertical axis to maximize its scale on the shelf, and colored labels provide information on coffee sourcing and flavor profile.

Product Package Design

Eighteen51's package designs feature the logotype on a vertical axis to maximize its scale on the shelf, and colored labels provide information on coffee sourcing as well as tasting notes.

Product Package Design

Eighteen51's package designs feature the logotype on a vertical axis to maximize its scale on the shelf, and colored labels provide information on coffee sourcing as well as tasting notes.

Product Package Design

Eighteen51's package designs feature the logotype on a vertical axis to maximize its scale on the shelf, and colored labels provide information on coffee sourcing as well as tasting notes.

Product Package Design

Eighteen51's package designs feature the logotype on a vertical axis to maximize its scale on the shelf, and colored labels provide information on coffee sourcing as well as tasting notes.

Label design

Clear typography and a sourcing map highlight the coffee's country of origin and describe the taste of the roast. All coffee bags are also marked with a roasting date to guarantee freshness.

Logo design

The Speak Up, Scale Down logotype uses two squares—one large, and one small— as a substitute typographical elements. The contrast between the larger and smaller squares illustrates the action of "scaling down."

Label Design

Clear typography and a sourcing map highlight the coffee's country of origin and describe the flavor profile of the roast. All coffee bags are also marked with a roasting date to guarantee freshness.

Label Design

Clear typography and a sourcing map highlight the coffee's country of origin and describe the flavor profile of the roast. All coffee bags are also marked with a roasting date to guarantee freshness.

Eighteen51 Accessories

Eighteen51's distinctive logotype is well suited to a wide range of products beyond coffee and tea, including mugs, accessories, and apparel. Even if the entire logotype is not visible, the memorable letters are easily identified as belonging to Eighteen51.

Logo design

The Speak Up, Scale Down logotype uses two squares—one large, and one small— as a substitute typographical elements. The contrast between the larger and smaller squares illustrates the action of "scaling down."

Logo design

The Speak Up, Scale Down logotype uses two squares—one large, and one small— as a substitute typographical elements. The contrast between the larger and smaller squares illustrates the action of "scaling down."

Label Design

Clear typography and a sourcing map highlight the coffee's country of origin and describe the flavor profile of the roast. All coffee bags are also marked with a roasting date to guarantee freshness.