Hagele_hero@2x_2

Hägele and Miller Architects

Hägele and Miller Architects

Hägele and Miller Architects

Hägele and Miller Architects

Hägele and Miller Architects

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

Conceived as a self-initiated branding project, Hägele and Miller Architects is an imagined Brooklyn-based architecture studio focused on new approaches to small scale architectural design.

Conceived as a self-initiated branding project, Hägele and Miller Architects is an imagined Brooklyn-based architecture studio focused on new approaches to small scale architectural design.

Conceived as a self-initiated branding project, Hägele and Miller Architects is an imagined Brooklyn-based architecture studio focused on new approaches to small scale architectural design.

Conceived as a self-initiated branding project, Hägele and Miller Architects is an imagined Brooklyn-based architecture studio focused on new approaches to small scale architectural design.

Conceived as a self-initiated branding project, Hägele and Miller Architects is an imagined Brooklyn-based architecture studio focused on new approaches to small scale architectural design.

The studio works primarily in the residential sector but has also designed schools, greenhouses, and mixed-use spaces for the performing arts.

The studio works primarily in the residential sector but has also designed schools, greenhouses, and mixed-use spaces for the performing arts.

The studio works primarily in the residential sector but has also designed schools, greenhouses, and mixed-use spaces for the performing arts.

The studio works primarily in the residential sector but has also designed schools, greenhouses, and mixed-use spaces for the performing arts.

The studio works primarily in the residential sector but has also designed schools, greenhouses, and mixed-use spaces for the performing arts.

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Logo Design

As a firm dedicated to new methods in architecture, it was fitting to set Hägele and Miller Architects' name in a promising new typeface: Colophon Foundry's Aperçu. The logo also features a diagonal mark which evokes a building block that can be included with the typesetting, or used on its own.

Logo Design

As a firm dedicated to new methods in architecture, it was fitting to set Hägele and Miller Architects' name in a promising new typeface: Colophon Foundry's Aperçu. The logo also features a diagonal mark which evokes a building block that can be included with the typesetting, or used on its own.

Logo Design

As a firm dedicated to new methods in architecture, it was fitting to set Hägele and Miller Architects' name in a promising new typeface: Colophon Foundry's Aperçu. The logo also features a diagonal mark which evokes a building block that can be included with the typesetting, or used on its own.

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Color Palette

The color palette was inspired by the work of the great design educator Josef Albers, whose color studies revolutionized modern color theory. Use of close intermediate color tones allow for a wide variety of colors and a flexible brand identity – a flexibility that allows for elaboration and continued evolution.

Color Palette

The color palette is inspired by the work of the great design educator Josef Albers, whose color studies revolutionized modern color theory. Use of close intermediate color tones allow for a wide variety of colors and a flexible brand identity – a flexibility that allows for elaboration and continued evolution.

Color Palette

The color palette is inspired by the work of the great design educator Josef Albers, whose color studies revolutionized modern color theory. Use of close intermediate color tones allow for a wide variety of colors and a flexible brand identity – a flexibility that allows for elaboration and continued evolution.

Color Palette

The color palette is inspired by the work of the great design educator Josef Albers, whose color studies revolutionized modern color theory. Use of close intermediate color tones allow for a wide variety of colors and a flexible brand identity – a flexibility that allows for elaboration and continued evolution.

Josef Albers' Interaction of Color

Josef Albers' classic text Interaction of Color was mined as a source of inspiration not only for the color approach but also for the graphical style of the Hägele & Miller Architects brand. The arrangements of rectangular shapes throughout the book became a touchstone as brand elements such as the logo design were created. 

Josef Albers' Interaction of Color

Josef Albers' classic text Interaction of Color was mined as a source of inspiration not only for the color approach but also for the graphical style of the Hägele & Miller Architects brand. The arrangements of rectangular shapes throughout the book became a touchstone as brand elements such as the logo design were created. 

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Above: Interaction of Color by Josef Albers (Yale University Press)

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Ruined Modernism

Hägel and Miller Architects developed their book Ruined Modernism to explore the relationship between contemporary and ancient architectural idioms, and the crisis of sustainability that architects face today—a crisis that, if ignored, may result in the decline and fall of the modern city.

The cover design mixes stark, Swiss modernist typography with a reckless color palette, and features the floor plan of a Greek temple which has been tilted at a 45° angle to echo Hägel and Miller Architects' diagonal, rectangular mark. 

Ruined Modernism

Hägel and Miller Architect developed their book Ruined Moderism to explore the relationship between contemporary and ancient architectural idioms, and the crisis of sustainability that architects face today—a crisis that, if ignored, may result in the decline and fall of the modern city.

The cover design mixes stark, Swiss modernist typography with a reckless color palette, and features the floor plan of a Greek temple which has been tilted at a 45° angle to echo Hägel and Miller Architects diagonal, rectangular mark. 

Ruined Modernism

Hägel and Miller Architect developed their book Ruined Moderism to explore the relationship between contemporary and ancient architectural idioms, and the crisis of sustainability that architects face today—a crisis that, if ignored, may result in the decline and fall of the modern city.

The cover design mixes stark, Swiss modernist typography with a reckless color palette, and features the floor plan of a Greek temple which has been tilted at a 45° angle to echo Hägel and Miller Architects diagonal, rectangular mark. 

Ruined Modernism

Hägel and Miller Architect developed their book Ruined Moderism to explore the relationship between contemporary and ancient architectural idioms, and the crisis of sustainability that architects face today—a crisis that, if ignored, may result in the decline and fall of the modern city.

The cover design mixes stark, Swiss modernist typography with a reckless color palette, and features the floor plan of a Greek temple which has been tilted at a 45° angle to echo Hägel and Miller Architects diagonal, rectangular mark. 

Ruined Modernism

Hägel and Miller Architect developed their book Ruined Moderism to explore the relationship between contemporary and ancient architectural idioms, and the crisis of sustainability that architects face today—a crisis that, if ignored, may result in the decline and fall of the modern city.

The cover design mixes stark, Swiss modernist typography with a reckless color palette, and features the floor plan of a Greek temple which has been tilted at a 45° angle to echo Hägel and Miller Architects diagonal, rectangular mark. 

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Like what you’re seeing? Let’s get in touch. 

Like what you’re seeing? Let’s get in touch. 

Like what you’re seeing? Let’s get in touch. 

Like what you’re seeing? Let’s get in touch.