saicsg_hero@2x

School of the Art Institute of Chicago Student Government

School of the
Art Institute of Chicago
Student Government

School of the
Art Institute of Chicago
Student Government

School of the
Art Institute of Chicago
Student Government

School of the
Art Institute of Chicago
Student Government

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

CATEGORY → BRAND IDENTITY

This design was awarded the first prize in the School of the Art Institute of Chicago's Student Government (SAIC) logo design contest and is now part of the organization's permanent identity.

This design was awarded the first prize in the School of the Art Institute of Chicago's Student Government (SAIC) logo design contest and is now part of the organization's permanent identity.

This design was awarded the first prize in the School of the Art Institute of Chicago's Student Government (SAIC) logo design contest and is now part of the organization's permanent identity.

This design was awarded the first prize in the School of the Art Institute of Chicago's Student Government (SAIC) logo design contest and is now part of the organization's permanent identity.

This design was awarded the first prize in the School of the Art Institute of Chicago's Student Government (SAIC) logo design contest and is now part of the organization's permanent identity.

The School of the Art Institute of Chicago is one of the most reputable schools of art and design in the United States. Their innovative curriculum focuses on radical conceptual experimentation and emerging techniques over traditional methods. This, combined with the school's eclectic population and its diverse array of extracurricular offerings led to the creation of a brand identity for the Student Government that is flexible, bold, and modern art-inspired—all the while remaining playful and welcoming.


The School of the Art Institute of Chicago is one of the most reputable schools of art and design in the United States. Their innovative curriculum focuses on radical conceptual experimentation and emerging techniques over traditional methods. This, combined with the school's eclectic population and its diverse array of extracurricular offerings led to the creation of a brand identity for the Student Government that is flexible, bold, and modern art-inspired—all the while remaining playful and welcoming.

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Logo design

SAICSG's logo design was inspired by the work of minimalist sculptor Sol LeWitt, whose simple, repeating geometric forms evoke a sense of openness and incompleteness. In the logo, the open shape of the cube is a metaphor for the Student Government's overall philosophy and mission: to provide a strong structure of resources for students while maintaining complete transparency.

Logo design

SAICSG's logo design was inspired by the work of minimalist sculptor Sol LeWitt, whose simple, repeating geometric forms evoke a sense of openness and incompleteness. In the logo, the open shape of the cube is a metaphor for the Student Government's overall philosophy and mission: to provide a strong structure of resources for students while maintaining complete transparency.

Logo design

SAICSG's logo design was inspired by the work of minimalist sculptor Sol LeWitt, whose simple, repeating geometric forms evoke a sense of openness and incompleteness. In the logo, the open shape of the cube is a metaphor for the Student Government's overall philosophy and mission: to provide a strong structure of resources for students while maintaining complete transparency.

Logo design

SAICSG's logo design was inspired by the work of minimalist sculptor Sol LeWitt, whose simple, repeating geometric forms evoke a sense of openness and incompleteness. In the logo, the open shape of the cube is a metaphor for the Student Government's overall philosophy and mission: to provide a strong structure of resources for students while maintaining complete transparency.

 

Sol LeWitt

The "structures" of Sol LeWitt (below) served as inspiration for the logo design with their emphasis on openness and structure. 

Sol LeWitt

The "structures" of Sol LeWitt (below) served as inspiration for the logo design with their emphasis on openness and structure. 

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Seamless Pattern

The simple, graphic quality of the logo design inspired the creation of additional shapes for usage in a seamless pattern that can be expanded infinitely in any direction.

Seamless Pattern

The simple, graphic quality of the logo design inspired the creation of additional shapes for usage in a seamless pattern that can be expanded infinitely in any direction.

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Letterhead_Mockup

Like what you’re seeing? Let’s get in touch. 

Like what you’re seeing? Let’s get in touch. 

Like what you’re seeing? Let’s get in touch. 

Like what you’re seeing? Let’s get in touch.